Lexus – The New IS microsite
2005www.theNewIS.com
Venice Consulting Group
Developed using Adobe Flash & Zoomifier plug-in by Zoomify
This was a viral marketing campaign launched in September 2005 for Lexus’ latest luxury model, the IS. While providing users with product information via an interactive flash interface, the site offered users the opportunity to upload their own photos to be incorporated into a mosaic image of the IS. If desired, the images could also be displayed on the Reuter’s Jumbotron in Times Square, and a photo of the displayed image taken at the time of broadcast to be emailed to the user. Developed by a team of 6 developers.